Gustavsberg | Florilla | Old Gustavsberg Pattern | SA-1 | Lindberg

The Florilla pattern was originally produced 1860-1888. It also was not invented by Gustavsberg, but a more generic floral/botany pattern than a specific one like say, willow. (NB. Every pattern, even those 'set in stone' varies per manufacturer). The most famous Florilla is by another Staffordshire potter called Edward Challinor. He produced his Florilla pattern in polychrome :)

The second time around Gustavsberg produced it in two batches; in purple, model D (1952-1962) and in brown, on model LI - the cup which also has prunus, and spisa ribb on - and SA (this one - 1974-1975). I havent found any LI yet (but I'm on the lookout!)